![]() ![]() She was big on BookTube (the YouTube book community) and big on “Bookstagram” well before TikTok came along. ![]() She sometimes presents herself as surprised by her own virality, but Hoover has been a savvy self-promoter since 2012, when she distributed free copies of her first, self-published YA novel, Slammed, to influential book bloggers. ![]() But while Hoover might just be the ideal author to preside over TikTok, the platform is only the latest online vehicle she had ridden to fame and fortune. And Hoover-known as CoHo to her fans, who call themselves Cohorts-is indeed the queen of BookTok, an adept TikToker herself, as well as the subject of countless videos in which young women appear clutching huge stacks of candy-colored CoHo paperbacks and proceed to rank their favorites among her 24 titles. Observers typically attribute Hoover’s success to BookTok, the segment of TikTok dedicated to authors and readers. ![]()
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